Productivity for non-profits is a measure of their ability to effectively sell their mission and vision to employees, donors and the community at large.
Having an effective communication strategy is essential in order to drive engagement. Engagement helps drive donations, funding raising efforts, volunteerism and employee morale. With effective communication, productivity for non-profits is improved because it influences and strengthens how the mission, vision and values are interpreted and conveyed.
According to Harvard Business Review, effective communication is the second most important factor contributing to the success of an organization. Here are a few tips to help you strengthen the link between communication and productivity for your non-profit.
- Selling the Story
Most employees, supporters and donors of non-profits want to feel connected to the mission. Often times, these people share a common belief or value system. It is essential to craft a compelling message and give people and reason why they should care about your organization. Some organizations call this having a “North Star”. What is your North Star?
- Openness and transparency
Being transparent is a critical component to any communication strategy because transparency builds trust. The information that you provide to donors, sponsors and employees should be consistent in times of certainty and in times of crisis. Developing a culture of open communication between supervisors and employees helps set expectations and it also encourage autonomy and connection among employees. According to McKinsey Global Institute, productivity improves by 20% to 25% for organizations with connected employees. How and what do you communicate to your sponsors and employees?
With proper communication employees feel valued and they will be more engaged in their work and give it their best. With effective communication the worker will feel valued and the organization will have low employee turnover. According to Globoforce. 69% of employees would work harder if they felt appreciated and engaged. This means that they retain the best workers who contribute more to the overall productivity of the organization. Also supervisors that develop effective communication techniques will be less likely to resist change in the organization and this can help them make successful changes to contribute to the overall productivity. This also improves collaboration between workers in times of change since they have support.
Non-profits organizations exist to solve certain problems and create value. With this in mind it is therefore crucial to have maximum productivity since they touch the lives of different people in the community. There are so many ways that non-profit organizations can increase their productivity and having a system of effective open communications contributes positively to the overall productivity.